The Business of Art: 2020

ArtsPartners of Central Illinois and Bradley University’s Turner Center for Entrepreneurship have partnered once again to offer a one-day event designed to connect entrepreneurial artists with business professionals who can help them navigate the world of business. Through seminars and networking, The Business of Art 2020 will assist artists of all disciplines with establishing or enhancing their businesses.

Jonathan Wright & Mae Gilliland Wright
Jonathan Wright and Mae Gilliland Wright, PhD will participate as breakout session presenters at the Business of Art 2020.

The first Business of Art event took place in 2016 and was embraced by 150 attendees. Since then, the annual event has continued to grow and evolve in helping Peoria-area artists manage their businesses.

This year, both Jonathan Wright (Peoria Magazines Editor in Chief) and Mae Gilliland Wright, PhD (Peoria Magazines Social Media Manager and Peoria Symphony Orchestra Director of Marketing & Communications) will participate as breakout session presenters. They will walk participants through the basics of self-promotion and demonstrate how to increase your local exposure through advance ticket sales.

The event takes place on February 8, 2020, in the Robert Michel Student Center at Bradley University. Cost to attend this one-day event is $50. The schedule and breakout sessions are listed below.

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8:30am – Check-In, Resource Fair & Light Breakfast

9:30am – Welcome & Interactive Keynote
“Broadening Your Reach: The Benefits of E-Commerce in a Digital Society”
with guest speaker Jake Hamann (Executive Director, Peoria Innovation Alliance)

10:00am – Session I
Session options:

  • Taxes – One of the Two Things You Can’t Avoid
  • How to Reach More People Online
  • Movement and Meditation for the Creative Process
  • Are you on Brand? Authentically Branding Your Passion
  • One Visual Coach's Visual Secret to Business Success
  • Maximize Your Local Exposure!
  • Working with Museums
  • Artist Etiquette: Dos and Don'ts When Working with Galleries (Roundtable)
  • Working as an Actor/VoiceOver Performer (Roundtable)
  • What Kind Of Music Do You Play?: An Intentional Approach to Music Branding (Roundtable)

11:15am – Session II
Session options:

  • How to submit to a Fine Art Fair
  • On Writing and Publishing
  • Maximizing Profitability Through Your Etsy Store
  • Building Relationships with the Local Media
  • The Art of Pitching Your Art via Email
  • Identify Your Target Market and Send the Right Message at the Right Time
  • Point of Sale 101
  • Pouring in to the Fire: Building a Unique Business
  • Getting the Gig (Roundtable)
  • Doin' What You Love (Roundtable)

12:30pm – Lunch, Q&A Panel
Panel led by Ross Miller – “Expanding My Market: My E-Commerce Story”

1:45pm – Session III
Session options:

  • Building the Band: Q&A with The Way Down Wanderers
  • Marketing and PR for Creative Professionals
  • The Art of Adaptive Communication
  • Find Your Voice - How to Promote Your Art and Yourself without Feeling Icky
  • Teaching Your Art
  • Artist to Entrepreneur
  • Selling on Amazon Handmade
  • Protecting and Monetizing Your Art through Intellectual Property: The Basics (Roundtable)
  • Book Publishing: From Proposal to Marketing (Roundtable)
  • Rise of Retail Incubators and Pop-Up Shops: What are they and how do I use them? (Roundtable)

3:00pm – Networking Reception with Cash Bar

For additional event details, visit or call ArtsPartners at (309) 676-2787. To purchase tickets, visit

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P.S. Blog
Submitted by amanwaring on Tue, 01/28/2020 - 14:40

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