ISBDC webinar with Sara O'Shea


Please join the Illinois Small Business Development Center at Bradley University for a conversation with Sara O’Shea, Owner of So Chic Boutique located in Peoria Heights and Morton. You will hear how she has guided her small businesses and employees through the challenging economic environment during the COVID-19 Pandemic. She will discuss how she has turned obstacles into opportunities.

Date: Wednesday, June 17, 2020
Time: 12pm – 1pm
Agenda: 12pm - 12:45pm presentation; 12:45pm – 1:00pm Q & A
Webinar registration is required.
No cost to attend.

Topics covered:

  • Managing a retail business through rapid changes
  • Learn Sara’s path as she traveled through the stages of shut-down and re-opening
  • The importance of flexibility in dealing with employees and customers
  • Marketing strategy changes
  • The importance of diversification in revenue streams
  • How to turn the challenges into opportunities

Sara O'Shea started her first business in 2007, So Chic Events, a wedding and event planning company. She soon followed with creating Behind Every Bride, a regional bridal magazine and trade show production company which she then sold in 2016. In 2013, missing her retail roots, she started So Chic Boutique, a gift and stationery store in Central Illinois. It has since grown to two brick and mortar stores featuring gifts, stationery, housewares, baby and children's, faith and scripture and much more. So Chic Boutique also includes party rooms for hosting private events and a graphics and stationery arm of the business that does stationery for special events (invitations and such) but also works with small businesses consulting on their own branding and marketing. O'Shea teaches Special Event Planning and Retail Entrepreneurship at Bradley University where she also holds a B.S. in Communications and Business Administration and an M.A. in Human Service Administration.  Sara is married with two sons, Camden-8 and Declan-5.