Since 1937, Citizens Equity First Credit Union (CEFCU) has worked to provide high-quality services and products to improve its members’ financial well-being—efforts rewarded with a trio of wins in the Best of Peoria competition. In 2015, for the second straight year, CEFCU returned $40 million to the borrowers and savers who own it—a unique achievement, as no other credit union has ever given that much back in a single year. CEFCU also gives back to its community, while its member/owners enjoy higher savings dividends, lower loan rates and fewer fees—plus all the online and mobile access today’s consumer has come to expect. “We believe helping people is more than a nice idea,” touts the credit union on its website. “It’s the reason we’re in business.” And with a bright future ahead, CEFCU is sure to help many more in the years to come.