iBi - July 2012

Family Businesses: Relationship Marketing At Its Finest

by Brenda Tomlinson
McDaniels Marketing

Building relationships in marketing and sales isn’t a new concept. And if you believe the Wikipedia definition of relationship marketing, it’s really something that family businesses have been doing for centuries.

A Life Inside the Briefcase

Jan Wright, Publisher, iBi

Most family-owned businesses—definitely the first generation—tend to think of the business as another child, almost a living entity.

Water Street Solutions: Putting the Farmer First

by Stevie Sigan

Becky and Darren Frye are committed to the American farmer. Their company, Water Street Solutions, has grown from two employees to 85 by fostering a unique culture that encourages employees to build lasting relationships with their clients.

Joan's Trophy: Awarding Success

by Michelle Lefebvre

Joan's Trophy & Plaque Co. has grown from a small “trophy shop” to a multifaceted corporation retailing all types of awards, both local and worldwide.

Trefzger's Bakery: A Time-Tested Treat

by Heather Swick

Trefzger’s Bakery has satisfied the local sweet tooth for more than a century. Today, this legacy is fueled by new owners, loyal customers and the bakery’s signature thumbprint cookies.

Food, Franchise And Finding Success

by Sara Browning

Franchising gave one family the opportunity to combine their passion for the restaurant business with their love for central Illinois.

The Kidder Family: Music Matters

by Stevie Sigan

Thirty-five years ago, Jim and Floride Kidder dove into the music business. Today, with their daughter’s help, the journey continues.

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