Why Magazines?

• Magazines engage. Readers experience magazines in meaningful ways. Magazine ads make consumers laugh, cry, think, desire, ponder and smile and are often seen as part of the medium’s content.
• Magazines are compelling. 90% of magazine readers pay full and complete attention when reading magazines. Magazine readers demonstrate the lowest level of multi-tasking compared to other media.
• Magazines sell. Studies show that allocating more money to magazines in the media mix improves marketing and advertising ROI across a broad range of product categories.
• Magazines generate results. Magazine advertising spurs readers’ actions—from changing their opinions to making actual purchases.
• Magazines target efficiently. With a range of titles that appeal to specific demographics, lifestyles and interests, advertisers can hone in on the targets that fit their needs.
• Magazines supply credibility. Consumers trust and believe magazine advertising more than advertising in other media.
• Magazines influence Influentials. Magazines are the medium “Influential Americans”—those one in ten consumers who control the levers of change—turn to for making purchase decisions and recommendations.
• Magazines endure. Because of their physical makeup, magazines are not quickly discarded. Consumers often refer back to them multiple times— giving advertisers the opportunity for added exposures.