Advertising

Why Magazines?

Because no other media tells your story like a magazine.

Magazines give you the space to develop your story in an engaging way through words and pictures.

Magazines are the most trusted media source, with a high perceived value. The right magazine message is welcome. It cuts through the clutter and reaches people at a time and place when they are receptive. The message is not viewed as an intrusion, unlike TV or radio ads.

  • Magazines engage. Readers experience magazines in meaningful ways. Magazine ads make consumers laugh, cry, think, desire, ponder and smile and are often seen as part of the medium’s content.
  • Magazines are compelling. 90% of magazine readers pay full and complete attention when reading magazines. Magazine readers demonstrate the lowest level of multi-tasking compared to other media.
  • Magazines sell. Studies show that allocating more money to magazines in the media mix improves marketing and advertising ROI across a broad range of product categories.
  • Magazines generate results. Magazine advertising spurs readers’ actions—from changing their opinions to making actual purchases.
  • Magazines target efficiently. With a range of titles that appeal to specific demographics, lifestyles and interests, advertisers can hone in on the targets that fit their needs.
  • Magazines supply credibility. Consumers trust and believe magazine advertising more than advertising in other media.
  • Magazines influence Influentials. Magazines are the medium “Influential Americans”—those one in ten consumers who control the levers of change—turn to for making purchase decisions and recommendations.
  • Magazines endure. Because of their physical makeup, magazines are not quickly discarded. Consumers often refer back to them multiple times— giving advertisers the opportunity for added exposures.

Why CIBP?

CIBP
  • Our readers are more likely to have a household income of $150,000+ than readers of any other local print media.
  • More than half of our readers have a college degree or advanced degree.
  • Nearly 20% of our readers that currently own a home are planning on buying a new home in the next 2 years.
  • More than 18% of our readers are considered opinion leaders in the community.
  • Our readers are 48% more likely than average to have worked out at a health club 12+ times in the last 12 months.
  • Our readers are 33% more likely than the average consumer to purchase a car in the next 12 months.
  • Nearly 43% of our readers attended the opera/symphony/theater in the last 12 months.

Source: Media Audit.